The “X” platform, formerly known as Twitter, is currently undergoing trials to integrate a feature allowing voice and video calls, according to Elon Musk, its owner, in a post on Wednesday. This marks a significant stride towards molding the social media network into a versatile “all-in-one” application with an array of services.
In a response to a user’s post explaining the activation process for this feature, the billionaire mentioned, “This is the initial version of voice and video calls on X.”
In July, the head of Tesla and SpaceX declared the rebranding of “Twitter” to “X,” signifying his vision to bring about a transformative shift in the company he acquired on October 27, 2022.
Musk has consistently expressed his ambition to shape the platform into a comprehensive application similar to China’s “WeChat,” allowing users to exchange text messages and conduct payments seamlessly.
Currently, it appears that the option for making calls is exclusively available to “Blue” service subscribers, who, among other privileges, can enjoy new features during the testing phase.
As indicated by a screenshot shared by “Dog Designer,” the post reads: “Take your messaging to the next level with voice and video calls. Proceed to activate the option, then choose who you want to use it with: people in your address book, those you follow, verified users.”
In August, Musk announced that these new features would be accessible on devices operating on both “Android” and “iOS,” as well as on “Mac” computers and “PCs.” Importantly, their usage would not necessitate a phone number, and “X” was described as a “global phone directory.”
However, recent statements from the new CEO, Linda Yaccarino, revealed a decline in the number of “X” users to 225 million, representing an 11% decrease compared to the platform’s status before Musk’s acquisition.
Since Musk’s acquisition of “Twitter,” advertising activity on the platform has dwindled, with advertisers distancing themselves due to management style and significant staff layoffs involved in content oversight.
Data obtained by Reuters suggests that U.S. monthly advertising revenue on “X” has consistently dropped by at least 55% year-on-year each month since the acquisition. The latest data for August, provided by analytics company “GaiaLine,” indicates a 60% year-on-year decrease in advertising revenue. “X” declined to comment on the data.
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