Ubisoft’s CEO, Yves Guillemot, envisions streaming technology reshaping the video game industry, likening it to Netflix’s transformative impact on television and cinema. In a strategic move, Ubisoft secured streaming rights for Activision Blizzard’s game portfolio as part of Microsoft’s $75 billion acquisition bid. Guillemot acknowledged that like Netflix, there may be initial challenges and criticism, but he believes that game streaming will eventually take off rapidly. The news of the Microsoft deal boosted Ubisoft’s stock by up to 9% in a single day, yet the company has faced a substantial stock value decline, losing almost two-thirds of its value since early 2021 due to delayed releases and underperforming games, among other factors.
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