Meta’s New Endeavor: Ad-Free Instagram Service with Monthly Subscription Option in Europe

Tech giant Meta Platforms is considering launching a new ad-free service on its social media platform, Instagram, with a monthly subscription fee of 10 euros for users in Europe.

Reports from the Wall Street Journal indicate that Meta, the owner of platforms such as Facebook, Instagram, WhatsApp, and Messenger, is currently engaged in discussions with the European Data Protection Authority to explore the feasibility of introducing a paid service on Instagram and Facebook within the European Union.

In contrast, users who opt out of the monthly subscription will continue to receive personalized advertisements based on their individual preferences. This approach involves Meta tracking their online activities to tailor ads according to their interests.

Meta’s proposal aligns with European regulations that could impact how targeted advertising strategies based on users’ personal characteristics are implemented on the company’s American-owned platforms.

According to sources, Meta has communicated to European authorities its intention to institute a monthly subscription fee of around 10 euros (equivalent to 10.53 dollars) for users on Instagram and Facebook who wish to avoid receiving ads on their pages. This fee will apply to users accessing their accounts through computers. Additionally, an approximate fee of 6 euros will be levied for each additional linked account.

The subscription fee is anticipated to be higher for Apple device users, considering the additional fee imposed by Apple.

It is essential to note that a significant portion of the revenue for internet service companies like Meta comes from targeted ads based on users’ personal characteristics, with these companies leveraging user data to determine the ads displayed on their accounts.

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