Decoding AI in Media: Balancing Potential and Ethical Concerns

Meredith Whittaker, the CEO of Signal (an encrypted messaging app) and an ethical AI researcher, challenges the recent resurgence of the term “Artificial Intelligence” (AI). She traces its origins back to 1956, asserting that AI has been primarily a marketing buzzword rather than a purely technical one. In a seminar titled “Is Artificial Intelligence the Real Deal or Just Hype?” she questions the sudden prominence of the term and links it to the failure of the Clinton administration in the late ’90s to regulate business models and online monitoring. This failure allowed certain companies to establish dominance, accumulating vast amounts of data, which became pivotal in the revival of AI in 2012.

Whittaker, who spent 13 years at Google, emphasizes the immense data requirements of AI, contributing to the concentration of power in the hands of a few companies. She argues that AI doesn’t replace workers but provides companies with a pretext to degrade working conditions. In another seminar, “AI in Journalism: Prospects and Challenges,” participants Ethan Stephanopoulos (CNN’s Chief Digital Officer) and Ed Fraser (Editorial Director of Channel 4 in the UK) agree that AI won’t replace journalists but assist them in routine tasks, allowing more time for specialized reporting. They suggest applications like ChatGPT could act as “co-pilots” by collecting information.

The discussions highlight AI’s potential contributions in areas such as interview transcription, generating angles for investigations, creating visual aids, and supporting visual information. However, they caution against relying on AI for fact-checking, emphasizing that humans remain indispensable for ensuring accuracy. In the seminar “Truth in the Age of AI: Can We Safeguard the Media?” Manuela Kasper-Claridge, Editor-in-Chief of Deutsche Welle, stresses the importance of training journalists and providing guidance in utilizing AI responsibly to ensure the dissemination of accurate information. She acknowledges the rapid advancements in AI, such as creating multilingual videos, and calls for collective efforts in adapting to these technologies while staying committed to truthfulness.

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