Apple has devised a comprehensive plan to enhance its revenue streams across various product lines, encompassing both hardware and services. The tech giant’s 2024 strategy, as reported by Bloomberg, goes beyond reliance solely on the upcoming iPhone iterations.
According to the report, Apple is set for a dynamic year with multiple releases in its wearable product category, including the introduction of the Apple Vision Pro glasses, updates to its smartwatches, and enhancements to its smart earphones.
Apple is anticipated to introduce novel features with the iPhone 16, marking the 15th anniversary of the inaugural iPhone. The “Pro” versions of the iPhone 16 will sport larger screens, while both the iPhone 16 and iPhone 16 Plus will incorporate a distinctive “Actions” button, along with an entirely new button dedicated to video recording.
The Apple Vision Pro smart glasses are expected to debut in the U.S. market during the first quarter of 2024. The report highlights that Apple is still seeking a compelling selling point for its promotional campaigns, aiming to convince users to invest in the glasses. Simultaneously, the company is training its store personnel on the usage and promotion of the glasses, recognizing the smart glasses sector as a pivotal driver for long-term profitability.
Recent reports suggest that Apple is planning to allocate dedicated space in its capacious stores to allow the public to experience the new glasses. While the new glasses will be available for purchase online, users will pick them up from Apple stores to ensure the proper sizing of headbands for a comfortable fit. Apple is also set to offer corrective lenses to broaden the user base, accommodating those with vision impairments.
In 2024, Apple is poised to launch new iterations within the Apple Watch family, introducing advanced health-oriented features such as precise blood pressure measurements and the monitoring of respiratory quality during sleep. Immediate alerts will be sent to users if any vital sign changes are detected, prompting them to consult a medical professional.
The Bloomberg report suggests that these anticipated health features will play a crucial role in Apple’s efforts to boost sales in its smartwatch sector next year. The latest release, Apple Watch Series 9, lacked significant new features to incentivize purchases, potentially impacting sales during the current holiday season.
Furthermore, Bloomberg previously reported Apple’s preparations for the launch of the “Apple Watch X” in 2024 or 2025, commemorating a decade since the inception of its smartwatch sector. This release is expected to bring revolutionary features, including a slimmer design and an entirely new strap attachment mechanism, departing from the current mechanical system.
In the domain of Apple’s wireless earphones, the company is expected to unveil new earphones that streamline the selection for users between AirPods, AirPods Pro, and AirPods Max. The upcoming versions in 2024 will feature redesigned aesthetics and an improved charging case design with a USB-C port. Additionally, one of the versions will feature Noise Cancellation, commanding a higher price.
The next iteration of the AirPods Max is projected to transition the charging port from Lightning to USB-C, accompanied by the introduction of new color options. Alongside hardware updates, Apple is gearing up to introduce substantial software advancements for AirPods, offering a comprehensive system to support users’ auditory capabilities and the ability to conduct health tests approved by healthcare institutions.
By 2025, Bloomberg’s report speculates that Apple will introduce a completely revamped version of the AirPods Pro, prioritizing user comfort and incorporating new health features such as body temperature measurement and health variable tracking.
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