Apple, the American tech giant, has recently announced its plans to introduce a new technological standard, starting next year, aimed at facilitating seamless exchange of instant text messages between iPhone and Android devices over the internet. In an official statement, Apple revealed its intention to support the advanced Rich Communication Services (RCS) standard, signaling a significant departure from its previous stance. This move will streamline messaging between iPhone and Android users without the need for third-party applications.
RCS, considered the latest standard developed by the GSM Association, represents an evolution of the traditional standards for Short Message Service (SMS) and Multimedia Messaging Service (MMS). This new standard enables not only the exchange of text messages over the internet but also the sharing of images, videos, and large files. Additionally, RCS provides valuable information about the status of message delivery and reading.
Despite resistance lasting over a year, Apple has finally yielded to calls and pressure from various technology companies, including Google and Samsung, to embrace the RCS standard for instant messaging on its devices. This decision, as reported by the British publication “Daily Mail,” reflects a notable shift in Apple’s strategy.
A spokesperson for Apple, speaking to 9to5 Mac, disclosed that the company plans to incorporate support for the RCS Universal Profile later next year. This profile is currently the standard published by the GSM Association.
The forthcoming system is designed to complement iMessage, Apple’s existing messaging platform that enables seamless communication between iPhone devices. iMessage distinguishes itself by using blue text bubbles for communication between Apple users, while messages appear in green when there is an Android user in the individual or group chat.
In a parallel development, Google introduced its RCS service to U.S. customers in 2019, incorporating features such as read receipts, typing indicators, and the utilization of WiFi for message transmission.
The RCS standard, conceived as a replacement for the traditional Short Message Service (SMS), has been in development since 2007 with the collaboration of the GSM Association.
Apple’s strategic shift aligns with ongoing discussions about Google’s efforts to classify Apple’s iMessage service as a Gatekeeper tool in talks with the European Union’s antitrust committee. This potential classification implies that iMessage is a monopolistic tool used by Apple to limit the communication choices of iPhone users in Europe with users of other smartphones.
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