After 40 years since the launch of the personal computer revolution, the “Mac” is gaining popularity beyond Apple enthusiasts. However, the American tech giant faces challenges in adapting to the era of artificial intelligence to avoid fading into obscurity, according to a report by Agence France-Presse.
Apple introduced the Macintosh computer in 1984, with a memorable TV commercial portraying the device as a tool of rebellion against political systems controlling people. The computer, dubbed “Mac,” won consumer admiration due to revolutionary features at the time, such as its user-friendly interface, graphical icons, and the inclusion of a mouse.
Research director at Futurum Research, Olivier Blanchard, stated to Agence France-Presse, “The impact of Mac computers is immense,” adding, “All laptops and personal computers have tried to imitate the success of Mac.” Mac computers have become the preferred choice not only for Apple enthusiasts but also for artists, filmmakers, and other creative professionals.
Nevertheless, Windows-based computers (Microsoft’s operating system) dominate corporate offices due to their lower cost and widespread use of productivity tools. Apple, however, has made inroads into the corporate world, particularly driven by iPhone enthusiasts who prefer Mac devices for their compatibility with the Apple ecosystem.
Dag Spicer from the Computer History Museum in Silicon Valley, organizing an exhibition for this anniversary, stated, “A significant part of advertising and marketing aims to make people feel special when they buy a Mac.” He pointed out that since the first commercial for the Mac in 1984, the company has focused on the idea of “rebellion” and “fighting the system” to market its product.
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