The renowned American technology company “Apple” outperformed its South Korean competitor “Samsung” in smartphone sales in 2023, according to the specialized research company “IDC,” which deemed it a “shift in power at the summit of the largest consumer electronics market,” as reported by the French news agency.
Experts from “IDC” pointed out that the last time a company other than Samsung held the top position in the smartphone market was in 2010.
Based in California, this American company sold more than 234 million “iPhone” devices last year, capturing a 20.1% share of the global market.
Nabileh Bobal, the research director at “IDC,” spoke about Apple’s first-time dominance in the largest share of this market, noting that it is the “only company to occupy the top three positions, achieving positive annual growth of 3.7%.”
She observed that Apple achieved this feat despite facing “increasing regulatory challenges and renewed competition from Huawei, the Chinese company, which constitutes one of its largest markets.”
She considered Apple’s continuous success largely attributed to the growing trend towards high-quality devices, representing more than 20% of the market, the density of old phone replacement offers, and interest-free financing plans.
Samsung ranked second, with sales of its devices exceeding 226 million, a decline of 13.6%, resulting in a market share of 19.4%.
The South Korean giant is set to announce new smartphones with artificial intelligence in San Jose, Silicon Valley, which is a rare topic for Apple during its conferences despite the significant interest in these technologies.
Ryan Reith, Deputy Head of the Artificial Intelligence Market Department at “IDC,” stated that the competition in this market is intense.
Apple’s leadership comes amidst a global decline in smartphone sales by 3.2% in 2023, reaching 1.17 billion devices—the lowest annual volume in a decade, largely attributed to economic challenges, according to “IDC.”
However, the company predicts a recovery in 2024, with a growth of 8.5% based on the annual fourth quarter of 2023.
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