It’s not surprising that the topic of artificial intelligence (AI) is dominating this year’s Consumer Electronics Show (CES) in Las Vegas, especially with major TV manufacturers such as Samsung and LG shedding light on it. The advancements made possible by integrated electronic chips in screens are at the forefront.
According to an executive at Samsung Electronics, S. W. Yoon, “In the era of ultimate connectivity, it’s no longer just about providing high-quality visual experiences.” He added, “Screens should enhance our lives both on and off-screen.”
Industry giants are promoting the benefits of AI to enhance images, such as instantly transforming an old classic film into a modern format, including restored copies of movies, or incorporating viewer preferences into program recommendations.
AI is also being used to enhance video game capabilities, with enthusiasts expecting these technologies to increase player immersion through these devices.
The latest range of Hisense TVs includes devices equipped with AI that adjusts in real-time to improve image clarity by recognizing the content on the screen.
According to S. W. Yoon, the built-in AI in Samsung TVs is also designed as a control point for all connected devices throughout the home.
Jessica Booth, the Research Director at the Consumer Technology Association responsible for organizing CES, says, “We’ll see that TVs have become the central command center in the home, going beyond just broadcasting entertainment.”
For LG’s CEO, William Cho, the world is going through a “historical turning point” thanks to artificial intelligence. He aims to join this transformation by leveraging the data collected by sensors in hundreds of millions of connected devices used worldwide to detect consumer behavior patterns.
Avin Greengart, an analyst at Techsponential, told Agence France-Presse, “TVs still occupy a large part of the living room.” He added, “There’s competition now. Certainly, the cost is approaching the price of a home, but it’s truly amazing.”
Leave a Reply