Google’s Cookie Policy Shift: Navigating Changes in Chrome for Enhanced Privacy

A notice will appear in a pop-up box on Chrome for desktop or mobile to let you know whether you are one of the people impacted by the latest change in Chrome. “You are one of the first people to experience the Tracking Protection feature, which prohibits websites from utilizing third-party cookies to monitor you while surfing,” the notification will say. With this move, the capacity to follow users across multiple websites will be reduced, and the business claims it will happen automatically, affecting just 1% of users when they browse the web.

Click the eye symbol in the search bar; a diagonal line will indicate that the option is deactivated; if you choose to continue utilizing third-party cookies in Chrome, you may do so. When users choose the option to permit third-party cookies, the diagonal line disappears and a notice reading “Third-party cookies authorized.” appears in the search bar.

Google warns users that after 90 days of enabling third-party cookies, they will be automatically disabled again. Social networking sites said that in 2020, Google indicated that it will remove third-party cookies from its platform within two years.

Chrome will no longer allow third-party cookies, regardless of whether you were one of the 1% impacted. Upon the consent of regulators, Google intends to put out its “Tracking Protection” feature to all users in the second half of 2024, with the eventual goal of gradually eliminating third-party cookies.

Over 3.22 billion people use Chrome, yet many of them may not understand what cookies are or how they work, according to Statista. When a user accesses a website that incorporates features from another site, including graphics or third-party advertisements, a third-party cookie is produced.

On the other hand, browsers typically benefit from first-party cookies—set by the visiting site—that allow them to remember critical user information. Though contentious for monitoring user behavior across websites, third-party cookies have been a “fundamental feature of the web for over three decades,” according to a blog post last month by Google.

An investigation into Google’s offer of tools to prevent third-party cookies is underway, according to EU antitrust chief Margrethe Vestager, who made the announcement in June. Despite many setbacks, Google finally implemented its 2020 pledge to eliminate third-party cookies within two years in early January of this year.

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