Apple Vision Pro Launch: Retail Staff Gears Up for the Rollout

Apple is in the final stages of preparing for the release of its groundbreaking Apple Vision Pro glasses. The company has initiated comprehensive training for its retail staff, equipping them not only with technical insights into the innovative eyewear but also practical know-how on how to use and optimize its myriad features. This strategic move aims to empower employees to effectively convey the unique user experience to both their peers and potential customers in Apple stores.

Despite Apple’s public announcement at the WWDC 2023 developer event that the glasses are set to hit the market early next year, the company is internally gearing up its workforce for readiness by mid-January.

The Apple Vision Pro is hailed as one of the company’s most intricate products, demanding meticulous configuration of various features and settings within the glasses to align seamlessly with individual user preferences and characteristics. This includes customizing the tightness level of the glasses’ strap to accommodate different head sizes and integrating prescription lenses for users with vision impairments.

Bloomberg has shed light on the rigorous nature of the user experience within Apple’s stores. Each step in the process requires careful execution, and any misstep could potentially compromise the entire experience for the user.

While the Vision Pro glasses will be exclusively available for purchase through Apple’s official website, users interested in experiencing the product firsthand at an Apple store will be required to schedule appointments. Apple stores are gearing up to receive specialized equipment for the setup and packaging of the Apple glasses, anticipating the influx of users who have either reserved the glasses for pickup or are eager to test them out.

Notably, when Apple initially launched the Apple Watch in 2014, prospective users had to schedule appointments in advance to get a hands-on experience with the first generation of Apple Watches. Over time, this process evolved to become more seamless, similar to the user experience with Apple’s iPhone devices.