The integration of artificial intelligence (AI) into image creation has marked a significant juncture, enabling the production of synthetic images that even seasoned observers find challenging to discern from real ones. This development raises concerns about the potential widespread dissemination of misleading information and deceptive images.
A recent study, published in The Guardian, surprisingly found that AI-generated manipulated images are perceived as more authentic and trustworthy by humans than real images. Notably, the study suggests that people are more likely to believe that AI-generated images of Caucasian faces appear more “realistic” than those of actual human faces.
Researchers from Australia, the UK, and the Netherlands conducted the study, highlighting that these findings have implications in various real-world scenarios, including the risk of identity theft and individuals falling victim to digital fraud.
However, the researchers noted that these results did not extend to images of individuals with non-Caucasian skin tones, possibly due to the algorithm being heavily trained on images of Caucasian individuals.
Dr. Zach Wittkower, co-author of the research from the University of Amsterdam, suggested that these results could impact diverse fields, from online therapy to robotics.
The team devised two experiments. In the first, participants were presented with a set of 100 AI-generated white faces and 100 real white human faces. Participants had to identify which faces were created by AI and which were real, along with rating their confidence on a scale of 100 points.
Results from 124 participants showed that 66% of AI-generated images were classified as human, compared to 51% of real images.
In the second experiment, participants assessed AI intelligence and human faces based on 14 characteristics, such as age and symmetry, without being informed that some images were created by AI.
The team’s analysis highlighted that key factors leading people to mistakenly believe AI-generated faces were human included a higher level of proportionality in the face, increased affinity, and lower memorability.
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